Introdution

Smartphones, smartwatches, earbuds, and smart glasses are no longer just personal gadgets. They have become instruments for privacy breaches, data leakage, and covert surveillance inside and around organizations. This is not a failure of people or policy – it’s a systemic and technological blind spot. No existing platform can detect when a legitimate device turns malicious. Pryvaxy’s PASM is the first to address this challenge.

The New Reality of Everyday Devices

Every person entering a facility today carries connected technology that was never designed with enterprise security in mind:

• Smartphones equipped with cameras, microphones, and multiple radios.

• Wireless earbuds that continuously transmit audio.

• Smartwatches and smart glasses that silently sync data to the cloud.

These are legitimate, everyday tools. Yet in a single moment – a decision, an accident, or a misuse – they can become silent privacy weapons.

They don’t need hacking. They don’t need exploits. They just need proximity.

Real Incidents Illustrate the Risk

This is not theoretical – it’s happening now.

Corporate facility: an employee left a smartphone in a boardroom after a confidential strategy session. The device remained active, recording sensitive discussions that were later leaked.

Public venue in Las Vegas: a visitor “forgot” his phone inside a restroom at a luxury shopping complex café. The hidden device filmed guests for hours before being discovered by a vigilant employee who noticed the same person returning repeatedly.

Train in Israel: a passenger intentionally left a phone concealed in a restroom. A woman noticed a lens reflection and exposed the ongoing recording.

Each case is simple, low-tech, and devastating.

And all were discovered by accident – never by a security system.

Hundreds of Similar Cases – All Found by Chance

Across hotels, airports, offices, and public venues, hundreds of comparable incidents have been documented worldwide.

Phones hidden in restrooms, earbuds left in HR rooms, smartwatches placed in restricted areas.

Every discovery so far was coincidental.

An observant employee, a lucky reflection, or a guest’s intuition – not an alert, not a detection workflow.

Today, proximity-based misuse is found by chance, not by technology.

Part of a Larger Problem – The Proximity Threat Domain

These incidents belong to a broader class of risks known as Proximity Threats – attacks that exploit physical presence within or near a facility.

This domain sits between cybersecurity and physical security:

The CISO protects networks, endpoints, and information.

The CSO safeguards people, access, and infrastructure.

But proximity threats live between those roles – in the airspace where people, devices, and wireless signals intersect.

Because no one owns that domain, no one is monitoring it.

This is why even advanced organizations remain exposed – it’s a blind spot of both responsibility and capability.

A Technological Challenge Few Understand

Even if someone wanted to monitor this domain, it’s not simple.

In a single facility, there can be thousands of active devices: employees’ phones, visitors’ earbuds, IoT sensors, cameras, printers, and more. All look legitimate. Most are. But at any moment, one familiar device – one that’s been there for years – can be turned to malicious use. Its signal, its behavior, its identity stay the same; only its intent changes.

Detecting that shift – from normal to harmful – is an immense technical challenge.

It requires not just wireless visibility, but context: who, where, when, and why the device is acting.

Until now, no enterprise system has been capable of doing that.

Traditional security tools focus on networks and endpoints.

Physical systems monitor doors and cameras.

None of them understand proximity.

That is the challenge PASM (Proximity Attack Surface Management) was designed to address.

The Proximity Attack Surface – The Missing Layer of Security

The Proximity Attack Surface includes every wireless and proximity-based interaction inside and around a facility – WiFi, Bluetooth, IoT, and personal devices.

It is where physical presence meets digital risk, and it remains the only layer of enterprise infrastructure without continuous visibility, ownership, or governance.

PASM brings that missing layer into focus.

How PASM Addresses the Gap

PASM introduces real-time awareness of what’s happening in the airspace:

• Continuous discovery of all wireless signals and connected devices.

• Behavioral analytics to identify context anomalies – when legitimate devices act unexpectedly.

• Precise localization that directs on-site teams to the signal source.

• Context correlation linking airspace data with calendar events, access logs, and visitor information.

• Unified coordination across cyber and physical security – closing the gap between CISO and CSO responsibilities.

PASM does not rely on luck, signatures, or endpoint agents.

It turns invisible proximity into a managed, measurable security domain.

The Path Forward

The perimeter of security has moved again. It no longer ends at the firewall – it extends into physical space, into the air around people and devices.

Recognizing this new layer is not optional; it is essential.

Organizations that fail to see proximity as part of their attack surface will continue to rely on chance rather than control.

Those that embrace it will gain a critical layer of visibility – protecting privacy, integrity, and trust in an increasingly connected world.

Pryvaxy

Redefining Proximity Security.